Facebook owns your history


You can opt-out of Facebook and more than 100 other companies from collecting this data for online ad purposes at the Digital Advertising Alliance.
We already knew that Facebook is tracking our every move on the web, just like everyone else is, but now the social network says it’s going to use data from the other sites we visit and the apps we use to deliver more relevant ads. If you want to opt out of this enhanced behavioral targeting, there’s a form for that.
Facebook’s ads up until now have been mostly from things you do on Facebook and the stuff you (or your friends) like. In an announcement, Facebook says it’s going to start including information from elsewhere, explaining it like this:
Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.
On first glance, this might sound great — “interest-based ads” that are more relevant to you, versus generic belly fat ads. However, this kind of tracking can be insidious as well: Your activities online and other personal information (location, age, medical habits, and more) are collected and added to databases to create a profile of you for marketers.
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