Facebook likes your ‘like’

The company has officially declared that it will be tracking your online consumption and behaviour on Facebook, and off Facebook too. Like Google, Facebook wants to leverage its understanding of your user behaviour to serve you more targeted ads.
Facebook has been using your likes and posts on Facebook to target ads to you already. Now, though, Facebook will track you across any website you visit, as long as the site has a ‘like’ button, a Facebook login, or any Facebook code. And Facebook will track your reading habits, even if you don’t login via Facebook or click on ‘like’ button on the site.

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